MasterFoods Spin to Win Promotion

Mars Food logo

Bringing brands to life

As well as creating a sales spike, adding an element of fun can add life to the brand to keep it top of mind in a crowded market.

The Challenge

Masterfoods wanted to create a promotion that extended beyond a traditional “buy this get that”, as well as limit their financial exposure.


The Solution

By introducing a gamification component of a spinning wheel an element of interest was added. The wheel includes a combination of instant win e-vouchers in various denominations, plus the chance to go into the weekly draw to win $1,000.

MasterFoods promotion spin page on laptop

The Result

Incremental managed the promotion from concept development to implementation, including website and collateral design, through to fulfilment of the vouchers, draws and reporting.

MasterFoods promotion desktop and phone preview

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