MasterFoods Spin to Win Promotion
Client
MARS Food
Bringing brands to life
As well as creating a sales spike, adding an element of fun can add life to the brand to keep it top of mind in a crowded market.
The Challenge
Masterfoods wanted to create a promotion that extended beyond a traditional “buy this get that”, as well as limit their financial exposure.
The Solution
By introducing a gamification component of a spinning wheel an element of interest was added. The wheel includes a combination of instant win e-vouchers in various denominations, plus the chance to go into the weekly draw to win $1,000.
The Result
Incremental managed the promotion from concept development to implementation, including website and collateral design, through to fulfilment of the vouchers, draws and reporting.
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