WIN your customers over!
Activations, sprint campaigns, sweepstakes, scratchies, spin and win, collect and get, GWP (Gift With Purchase) – regardless of what you call them, they are a great way to boost sales, increase brand awareness and dip your toe in the promotion ocean without draining your marketing budget.
Running a short term promotion, and by short term, we mean anywhere from 6 weeks to 6 months, enables you to own the market during the promotional period and make your product stand out from your competitors, all the while gaining valuable customer insights and building a database that can be used to fine tune or amplify future promotions.
The reasons our clients approach us for promotional concepts and implementation are many and varied, including:
It’s often difficult to gain ranging and traction with new product development. Running a promotion encourages trial in a tough market. Not only do sales promotions add an incentive to purchase, they can also highlight product benefits that will assist in gaining long term loyalty.
Get your brand in front of your audience and give them a reason to remember it. What better way to build character around your brand by injecting a gamification element into your promotion.
Tough competition? Run a competition. By offering instant and aspirational rewards, you can encourage competitor customers to give your product a go, with the aim of converting them to a loyal buyer.
Increase basket size
Customers already buying some of your products but not others? Leverage the success of your hero products to promote slower moving lines.
Want to know how you can generate a successful promotion?
Get in touch with our team to discuss your campaign needs and painpoints to get the most out of your promotion. We can help you with concept, mechanics, marketing and communications and prize selection and procurement.