Sales Promotions
Enhance your Incentive and Customer Loyalty Strategies with Tactical Sales Promotions
Targeted sales promotion strategies that run alongside or within an existing incentive and customer loyalty program can extend your sales activation and customer reach. They are a great way to boost product sales, increase brand awareness, and initiate instant gratification for all customer groups without the need for huge B2B marketing budgets.
When we look at running a short-term sales promotion, we mean any promotion that runs from 12 weeks to 6 months. Enough time to build a promotional presence in the market to stand out from competitors and enable you to drive customers to achieve the promotional goals. Complementing your B2B marketing strategies, rather than acting as the sole sales driver!
Enough promotion time to gain valuable customer insights and build a database that can be used to fine-tune or amplify future promotions.
We can help elevate your future promotions
Structure your Sales Promotion to:
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Drive New Products
Highlight new product benefits and drive new sales with targeted promotion.
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Increase Brand Awareness
Get your brand in front of your audience with gamified elements and give them a reason to remember it. From trade sales promotions to marketing incentive programs, promotions will create more awareness.
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Improve Brand Switching
Tough competition? Run a sales promotion to influence the purchase decision and acquire volume.
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Earn Compelling Rewards
With a defined reward strategy and by offering aspirational rewards, you can encourage competitor customers to give your product a go, to convert them into loyal buyers.
Sales Promotion Campaigns or Integrated Incentive Sales Promotions?
Whether you are looking for a promotion to drive more sales and award bonus points or execute a new initiative with leaderboards, sales targets, or gamification elements, we have the strategy to provide your brand with incremental sales growth.
Our B2B marketing team are ready to discuss your next sales promotion!
We Guide You to the Right Promotion Structure for Maximum Returns
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Spin & Win
Creating a sales spike by adding an element of fun to a promotion to keep it top of mind in a crowded market.
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Bonus Points
Deployment of product-specific campaigns, awarding bonus points to existing incentive programs. Do more to get more!
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Sales Target & Leaderboards
Reward and recognise your top customers and partners with target sales and over-achievement linked to aspirational rewards and travel incentives.
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Prize Draw
Facilitate a collect-a-code style promotion to drive sales growth and reward new purchases.
Our Blog
For more insights on how to make your sales promotions pop, check out our blog section.