B2B Incentive Marketing
We Help Businesses Connect with Customers
Through the use of targeted B2B incentive marketing strategies, we ensure all customer loyalty programs are about building strong, lasting relationships with your customer, channel, and business partners.
It’s important to recognise that every customer in your database really wants to be treated as an individual, not as a group, segment, or tier.
It was from here that our Engagement Loyalty Model (ELM) was born.
All businesses want to deal with customers along the sales funnel or customer life cycle. B2B incentive marketing strategies for customer loyalty programs need to be relevant, eye-catching, and personalised to your target audience.
The ability to move away from the generic statement blasts that treat everyone the same is vital for true success in any program.
Our approach to communications with ELM is to build upon customer loyalty email statements and truly engage with B2B incentive marketing strategies that deliver unique communication plans, tailored to the overall loyalty program goals.
Our Engagement Loyalty Model will ensure you target the right people with the best messaging, and we’ve got the skills and expertise to help you achieve your loyalty program and communications objectives.
Want to speak directly with your customers?
Speak to Customers One-on-One…
in a Database of Thousands!
Our Engagement Loyalty Model (ELM) has been created to ensure you can build strong, lasting relationships with your customers, channel, and business partners.
The Engagement Loyalty Model within your customer loyalty program will ensure you target the right people with the right messages. It will leverage your unique business drivers and build engagement consistently during the program period, moving beyond monthly statements to personalised messages based on their status, activity and segment within the loyalty program.
We work with a lot of great brands
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“Incremental made all the difference in our sales growth, aligning an incentive program to our customers and our sales goals. The results were amazing.”
National Sales Manager
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“I know that we would not have been able to pull this off without Incremental. It was a fantastic effort, the planning and preparation all led to an excellence in execution.”
Yezdi Daruwalla
Managing Director
Unilever Food Solutions Australasia -
“The incentive program never fails to deliver results. I have engaged customers and to have the choice of promotion and rewards I can offer to my customers means I have flexibility in my initiatives.”
Food Service Commercial Manager
Loyalty Program Segmentation Built on Interactions
Using the data analytics of Power BI, the Engagement Loyalty Model (ELM) builds customer insights over the length of your loyalty program.
The model places your customers into loyalty cohorts based on behavioural and transactional metrics, giving your loyalty program a powerful and relevant option to communicate based on needs and tailored to the customer’s current status within the loyalty program.
At Incremental, we don’t just create and implement sales incentives and customer loyalty programs, we are a B2B marketing agency focused on delivering results.
Elevate your success with our B2B marketing agency’s tailored incentive marketing strategies. Boost customer loyalty with personalised, effective communication.
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Saver
These participants are ‘points bankers’. They might be saving for a high-value reward, so we deliver campaigns that encourage these customers to redeem their points and celebrate their success.
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Regular Earners
Active users who regularly redeem rewards and earn points are valuable to the program – they are ‘growers’. We create campaigns around new potential earnings that will help these customers feel recognised and encourage them to strive for more.
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On The Way Out
Keeping all your loyalty program participants and loyal customers happy is tough. Customers ‘On The Way Out’ usually reduce spending and earn fewer points. It’s time to win them back!
Our Case Studies
Let us show you what our B2B incentive marketing experience has allowed us to do for brands across Australia, NZ and the world since 1996.