Party With Patties Promotion
Client
Patties
Make your comms key
In-carton messaging, supported by other communications and various touch points from trade-shows and trade-media through to digital and social. We covered them all.
The Challenge
Patties are in the unique position to be able to include promotional material in-carton. This is a great vehicle to facilitate a collect-a-code style promotion to drive sales growth.
The Solution
Aimed at the foodservice industry, unique codes were produced on flyers that were inserted into participating cartons of product. Supporting collateral was created to enable the promotion to be launched to the trade through social, trade shows and industry events.
The Result
With unlimited ability to collect codes, the more you collect, the more you are rewarded concept was supported by a tailor made prize pool, specific to the industry, that encouraged repeat purchase, thus driving sales growth throughout the promotional period.
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