It’s no secret that finding ways to incorporate sustainable incentives has become an increasingly important focus for businesses in recent years, and it’s hard not to see why. Between rising temperatures and increasingly frequent catastrophic natural events such as bushfires and flooding and their expected impact on developing nations, it’s easy to see that the ramifications of not taking action on the climate emergency facing our planet are personally and economically dangerous.
NAB conducted research in 2023 advising that one in five small and medium-sized business owners firmly intends to improve their business’s sustainability within the next two years, bringing us to 2025. This research demonstrates the value of working with like-minded, environmentally conscious companies, which is where we come in.
Sales incentive programs with a travel incentive reward for top-performing customers are a tried-and-true success measure, providing a memorable payoff and emotional connection to your brand. The rewards and recognition provide a lasting memory of what doing business with your brand can do – but what if we told you that you could offer an incredible experience while remaining entirely carbon net zero – at no cost to your business?
We partner with your brand to create authentic and impactful sales incentive programs.
The Importance of Sustainability in Australian B2B Industries
Net zero by 2030 is no longer just a buzz term – Australian B2B industries are taking note of the closing date and putting Environmental, Social and Governance (ESG) goals into practice. Examples such as Orica’s emission-reducing technology at Newcastle and Gladstone plants and Wyloo Metal’s low-carbon nickel production to establish a price index for green metal are some of the initiatives undertaken to meet the mandatory climate-related financial disclosure practices rolled out by the Australian government, effective from January 1, 2025.
With increasing pressure from regulatory bodies and the visible effects of climate change, businesses are taking action to ensure that they can keep working with little to no disruptions as the new laws begin to take effect and work together to manage climate-related risks proactively. These requirements will mean that many businesses seek to work alongside like-minded brands within their channels and industries.
By finding ways to establish a name as an environmentally conscious brand, you can open doors for future relationships with channel partners and customers, incentivising sustainability alongside shared business goals.
Weaving Sustainability into your Sales Incentive Program
The benefits of a sales incentive program that understands your customer base and demonstrates that understanding isn’t a new topic here.
The most effective sales incentive program complements your existing relationships with customers and channel partners. It uses those long-term relationships familiar to the B2B market to give your business more significant customer insights through purchase behaviours and frequency.
The power of an effective sales incentive program lies in its ability to be entirely self-funded. It is based on an existing historical understanding of your customer’s purchase habits extrapolated against your share of the market. By enticing customers to shift more of their wallet share to your business, you can gain growth without seeking to acquire new customers.
The margin required to provide incentivised rewards to your customer base can entirely fund the incentive experience, rewarding those who earn their space as top performers within the program. Your business can provide memorable, luxury incentive travel experiences without further committing your marketing budget to customer retention or acquisition needs.
Providing Sustainable Travel Experiences at No Cost to You – The KoruGreen Commitment
KoruGreen is the commitment undertaken by the entire 212F Group, which includes Incremental, 212F, iChoose and 212F Labs. The commitment, globally recognised at the 2024 Incentive Marketing Association for “Excellence in Social Responsibility”, is to have the entire organisation function at carbon net zero by 2030.
To begin with, we have ensured that all travel incentive programs completed by the business are offset through UN-recognised charities set to assist developing countries that will be the first affected by the effects of climate change. 212F Group fully pays these offset costs without any cost to the customer, as we believe in leading the way and putting our money where our mouth is.
The commitment doesn’t end at offsetting the climate effects of travel. We also select green activities and venues where possible, aligning with businesses that share our values. We also plan for sustainable transfers and transport. We can organise bespoke corporate social responsibility activities, such as charity work and cultural experiences if the company associated with the program would like these included.
At the program’s conclusion, the business receives a comprehensive report detailing the trip’s outputs, how we offset the emissions, and to which program the emissions were offset. This information allows the business to fully participate in the program’s sustainability and understand the steps to ensure a complete net zero experience.
KoruGreen allows your business to fully take advantage of the power of a luxury travel incentive program while also pledging commitment to a sustainable future and signalling to channel partners your readiness to implement sustainability and ESG requirements moving forward.
If your business is considering how to take the steps required to be more eco-friendly while looking to secure growth and retention in your channel, reach out today to speak with our experienced sales and travel team as we partner with you to create an incentive travel experience that will stay in the mind of your top-performing customers for years to come.
For more on KoruGreen, please download our annual report to see our results from FY23-24 here.
